Calgary, Alberta, July 14, 2020 — For the first time ever, PARK (Promoting Artists | Redefining Kulture) is partnering with Destination Deerfoot City, a 1.1 million square foot out- door shopping centre in northeast Calgary, to launch #YYCBlockParty, July 15th — a 200 foot outdoor interactive art installation and patio space.
“Destination Deerfoot City is excited to collaborate with local artists Leetia Lyons, Rachel Ziria- da and Mikhail Miller of NASARIMA, Rhys Farrell, and Sydonne Warren to bring this project to life. These five artists exemplify the mission of Destination Deerfoot City – continuously working to create a more vibrant and lively city for all Calgarians to enjoy – and we can’t wait to unveil #YYCBlockParty together!” – Debora Mathais, General Manager
While, COVID-19 continues to impact our daily lives, Block Party provides a vibrant, accessi- ble, and safe community space where Calgarians can engage with outdoor public art and one another while socially distancing. The installation is lined by over 200 feet of pathway and walk space and will be accompanied by art adorned picnic tables, umbrellas and benches that meet Alberta Health Guidelines for spacing and cleaning protocols.
In collaboration with Deerfoot City, Rhys Farrell and Sydonne Warren designed a 200 foot road mural for #YYCBlockParty — the largest of its kind in the history of our city. The mural will be hand painted by Farrell featuring striping patterns and geometric shapes that are signature of both artists.
Guests will be able “stay and play” by enjoying the many food vendors at Deerfoot City’s Food Lodge, outdoor shopping on The Boulevard and entertainment including outdoor lawn games, The Rec Room, iFly and more throughout the summer.
#YYCBlockParty will officially be launching to the public on July 15, 2020 at the Food Lodge at Destination Deerfoot City Outdoor Shopping Centre. Follow @ourparkonline and @destina- tiondeerfootcity on Instagram for more updates.
About Deerfoot City Deerfoot City is evolving into a vibrant community hub where people can play, gather, shop and eat. The transformation began in 2014 and will culminate in a 1.1 million sq. ft redevelop- ment with 550,000 sq. ft of outdoor retail space. As redevelopment plans continue to be com- pleted over several phases, The outdoor centre will bring to life unique social zones including a Style District, Furniture Row, Central Plaza, Restaurant Campus and the newly opened Food Lodge. The rapidly growing tenant roster currently includes: The Rec Room, iFLY, Cabela’s, Walmart, Canadian Tire, GoodLife Fitness, H&M and more. http://deerfootcity.com
About Promoting Artists | Redefining Kulture Foundation The PARK foundation is a community-oriented platform dedicated to uplifting and celebrating local entrepreneurs, small businesses, artists, and creatives across Canada by raising awareness, and creating opportunities, spaces, and experiences.
Over the past few years, PARK has been working closely with local artists to create beautiful and experiential murals and art installations in community spaces. These opportunities allow artists to share their work with larger audiences and build sustainable practices while supporting local businesses and providing a piece of cultural identity to the city of Calgary.
About PARK Production House PARK Production House was founded in 2012 by Kara Chomistek and Jessie Landry. Through their creativity, ingenuity, and unique problem-solving skills, they provide companies and organizations, both nationally and abroad with production services, talent sourcing, and in-house styling to craft purposeful human experiences.
About the Artists
Leechuts Leechuts is the alias of Leetia Lyons, a Calgary-based illustrator and designer. She specializes in digital mediums to create design solutions and clean artwork for clients. Her personal pieces often consist of female figures and graphic elements, with influences from fashion, photography, and various artistic sub-cultures. She is an alumnus of the AuArts’ Design Program and has designed for clients in real estate, tech, automobile, and non-profit.
“Although it is important to continue to do our part to stop the spread of Covid-19, Block Party creates a vibrant and energetic setting that feels like a declaration that summer is not cancelled like we all thought it would be. The collaboration of local artists and businesses reinforces the strengthened connection that all Calgarians have developed going through this pandemic and will maintain coming out of it” says Leetia Lyons.
NASARIMBA NASARIMBA is the collaborative practice of artists Rachel Ziriada and Mikhail Miller based in Calgary, AB. NASARIMBA is a fictional word created by the duo which means playful mischief. Since 2015, NASARIMBA has been creating vibrant abstract compositions spanning across mediums of painting, printmaking, sculpture, installation and murals. Their work is made through process and intuitive decision making, often responding to architecture and the natural world. They have painted murals across Canada and in Mexico. This summer they will be participating in BUMP, Calgary’s own mural festival.
Rhys Farrell Rhys Douglas Farrell is an emerging artist living and working in Calgary, Alberta. He received his Bachelor of Fine Arts with distinction (major in Painting & Drawing) from the Alberta University of the Arts in the spring of 2016. He was signed with the Herringer Kiss Gallery in 2015 and his first solo show was named by Canadian Art Magazine as a “Must See”. Farrell has completed a number of public art projects with the Telus Spark Science Center, Beltline Urban Mural Project, the City of Calgary and a number of private commissions. His work has been aggressively collected by private and corporate collections alike and he recently completed three international residencies with Pinea & Linea De Costa A.I.R program in Spain, Graniti Murales in Sicily and the TARP Program in Kuala Lumpur with Taksu Gallery. Farrell is the recipient of the 2019 Alumni Horizon Award from AUArts.
Sydonne Warren Syd The Artiste, also known as Sydonne Warren, is a Calgary based Visual Artist who began her self taught art journey in 2013. Since then, Sydonne has developed into a professional Artist, Instructor and Designer and finally a student at Alberta University of the Arts. Sydonne predominantly creates portraits but has recently explored abstract works. Her artwork often showcases a combination of high contrasted subjects, bold but straightforward colour pallets, and a mixture of expressive strokes, drips and rigid lines. Sydonne’s themes are usually a reflection of herself and her desire for people of the African diaspora not only to occupy but impact and own space.
For Media Inquiries Kara Chomistek, President, and Jessie Landry, Vice President firstname.lastname@example.org | email@example.com 403.999.3590 www.ourparkonline.com | @ourparkonline
Tanya Curtis, Marketing, Destination Deerfoot City firstname.lastname@example.org 604.624.011 shapeproperties.com