SOCIAL THAT GOES BEYOND HOLIDAY-HOPPING & FOOD PORN
Social media and digital marketing must go beyond simple holiday hopping and food porn. Sure, images of food get engagement, but solely posting that type of content puts you in a commodity competition with other brands. Social media offers a long form, ongoing story building opportunity for restaurant brands. Throughout the multi-post story, restaurant brands can establish a unique personality and convey their purpose in the consumer’s lives.
Furthermore social media is a conversation meaning you need to engage in order get engagement.