WHAT IS INFLUENCER MARKETING?
Influencer marketing is about marrying the right social media personality to the right brand to produce quality advertising that resonates and engages.
The Influence Agency pre-screens and qualifies social media influencers based on the products and brands they already use and enjoy in their day- to-day life and match their interests.
The next step is to match the influencers in our database with the business, and business objectives, of the advertisers for the perfect fit.
From there, working with both the client and the influencer, a compelling piece of content is generated that will be shared through various social-mediums (such as Instagram, Twitter, Facebook and YouTube) to ensure reach, engagement and the growth of the client’s own social media profiles and pages – leading to wider brand exposure, to theright audience
WHY IT’S IMPORTANT
Today’s consumers of advertising are increasingly more savvy and critical of the messaging they are seeing. Gone are the days where an advertising message and proposition were taken at face value. In an online world where advertising is seen more as intrusive than valuable, advertisers have to find a new way to connect.
Endorsements from celebrities can be out of reach based on their existing affiliations and cost of doing business.
This confluence of circumstances has created a perfect storm for influencer marketing because it solves the problems of access, to an added level of trust in the delivery of strong marketing messages.
That’s where we come in. We connect the dots, and work with both the advertiser and influencer to create the message. An advertiser can now be broadcasted by someone who trusts them who is in turn, trusted by the market they wish to connect with.
The Influence Agency is a collective of industry leading digital marketing experts that work with and hold close relationships with the largest brands in the world.
Boasting an inventory of over 10,000 social media influencers, each with large followings in almost every category from pro sports, fashion, foodies, to music; we specialize in pairing businesses with like-minded social media icons who become brand ambassadors for your business.
Our creative process is founded on research and planning. While our strategy is rooted in producing engaging content, and deploying it through Social Media, SEO, PPC, and Community Building initiatives.
Our management is rooted in vast experience, and our reporting is backed by deep analysis – so you know exactly how each initiative has impacted your business.